Soi 10

Brand identity, collateral and signage for Soi 10. It was a pleasure to work with Michael Lambie and Grosvenor to create a strong identity for the electric Asian fusion street food, taking over the old St Kilda Burger Bar.

Soi means street in Thai, this therefore had a big influence on the brand mark, it also worked well as directional signage as the venue is through a drive thru bottle shop!  The graphic extension plays on the Asian ink characters and loosely a spill of soy sauce.