Litmus Lab

Litmus Lab is a new retail concept, giving suppliers the opportunity to showcase their new inventions/technology products in stores where they otherwise would not be able to. We wanted to develop a strong brand identity that would not only work in the retail space but on-line and in small formats. 10 sales categories were created, we used shapes to make up the letter symbolising the broad and diverse range of products within each category. The category icons were developed for ease of navigation and you will notices they are incased on the Litmus Lab brand mark of the two L’s.