Convertworx has a unique position in the market place, providing unbiased advice, recommendations and strategies for cloud applications. J&Co developed a sound brand strategy and creative identity to provide the business focus and to take it to the next level. Although the existing logo was to remain unchanged, a lively brand identity was developed to ensure convertworx stands out from the crowd and to create life in a traditionally bland category. J&Co assisted with the production of specific tutorial videos for their youtube channel, making it engaging for the audience.